The map is divided into three areas.
1. “Production” — companies that create content and provide it directly to users.
2. “Control” — companies that ensure the quality of production and delivery of content
3. “Distribution” — companies that manage the quantitative distribution of content through aggregation and user interaction.
The companies are grouped according to various characteristics into circles. The closer the segment to another area, divided by the white dotted line, the more characteristics it has from this area. The smaller the circle, the more companies belong to this group.